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07 / Self-initiated concept

STILL BECOMING

Campaign system for a fictional contemporary art exhibitionYou are not a finished form.
STILL BECOMING project hero
01 / Creative direction

Overview

The idea

An exhibition identity about change as a state of possibility. The campaign treats form as something unfinished, moving and open to interpretation.

Starting point

An exhibition identity about change as a state of possibility.

Visual decision

Keep form deliberately unfinished, open and in motion rather than resolving it too quickly.

Where it lives

Across posters, social formats, a website direction, an entrance and printed matter.

Role

  • Creative direction
  • Campaign identity
  • Poster design
  • Digital adaptations

Created for the concept

  • Poster series
  • Social system
  • Website direction
  • Exhibition entrance
  • Programme and invitation

Selected applications

A closer look at the visual system in use.
Poster identity — the layered portrait becomes the central campaign image, held together by a restrained typographic hierarchy.
02 / Poster identity — the layered portrait becomes the central campaign image, held together by a restrained typographic hierarchy.
Social system — fragments, portraits and type create variety without leaving the exhibition’s visual world.
03 / Social system — fragments, portraits and type create variety without leaving the exhibition’s visual world.
Exhibition entrance — the campaign moves from a screen-sized encounter into an imagined physical space.
04 / Exhibition entrance — the campaign moves from a screen-sized encounter into an imagined physical space.

What the system demonstrates

One recognisable visual idea can connect an announcement, a social sequence and an exhibition entrance. This concept explores that consistency; it does not claim audience or sales results.

Project context

Self-initiated concept project. Imagery was developed through AI-assisted exploration and art direction.

Continue exploring

COMMON GROUND project08 / COMMON GROUNDOTHERWISE SEEN project09 / OTHERWISE SEEN

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