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09 / Self-initiated concept

OTHERWISE SEEN

Editorial communication for an independent publicationLook again. The ordinary is designed too.
OTHERWISE SEEN project hero
01 / Creative direction

Overview

The idea

A fictional editorial platform that asks how design shapes everyday life. The identity makes ordinary details worth looking at twice.

Starting point

An editorial platform inviting people to notice how design shapes ordinary life.

Visual decision

Use hierarchy, cropping and editorial rhythm to make familiar details worth a second look.

Where it lives

Across a feature cover, editorial spreads, a carousel, a web article and a guide.

Role

  • Editorial art direction
  • Publication identity
  • Digital communication
  • Information design

Created for the concept

  • Feature cover
  • Editorial spread
  • Educational carousel
  • Web article
  • Newsletter and guide

Selected applications

A closer look at the visual system in use.
Editorial spread — scale, white space and image cropping establish a deliberate reading rhythm.
02 / Editorial spread — scale, white space and image cropping establish a deliberate reading rhythm.
Educational carousel — an editorial idea is broken into a sequence designed for one screen at a time.
03 / Educational carousel — an editorial idea is broken into a sequence designed for one screen at a time.
Web article — the publication’s visual language is explored as an on-screen reading experience.
04 / Web article — the publication’s visual language is explored as an on-screen reading experience.

What the system demonstrates

The same editorial point of view can support a long read and a short social sequence. The concept demonstrates a communication system, not a live publication or verified research.

Project context

Self-initiated concept project. The publication and all statistics are fictional and are not presented as verified research.

Continue exploring

SOFT STRUCTURES project10 / SOFT STRUCTURESBEND project11 / BEND

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