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08 / Self-initiated concept

COMMON GROUND

Cultural programme identity for a shared city experienceDifferent forms. Shared space.
COMMON GROUND project hero
01 / Creative direction

Overview

The idea

A visual system for a fictional multidisciplinary cultural programme in Vilnius. Different activities find one shared language without losing their own energy.

Starting point

A shared visual language for different cultural activities happening in one city.

Visual decision

Create one flexible typographic system that holds varied voices together without flattening them.

Where it lives

Across posters, social content, a fold-out programme, wayfinding and merchandise.

Role

  • Creative direction
  • Cultural campaign design
  • Poster system
  • Event communication

Created for the concept

  • Master and topic posters
  • Social content
  • Fold-out programme
  • Wayfinding
  • Merchandise

Selected applications

A closer look at the visual system in use.
Poster series — individual programme themes share a common graphic structure while retaining their own colour and rhythm.
02 / Poster series — individual programme themes share a common graphic structure while retaining their own colour and rhythm.
Urban applications — the system is explored at street scale, where hierarchy needs to read quickly.
03 / Urban applications — the system is explored at street scale, where hierarchy needs to read quickly.
Fold-out programme — a more detailed reading format extends the same identity into printed information.
04 / Fold-out programme — a more detailed reading format extends the same identity into printed information.

What the system demonstrates

A flexible identity can make a varied programme feel connected. The proposed system moves between discovery at a distance and information held in the hand.

Project context

Self-initiated concept project for a fictional programme. Typography, schedules and production details would be rebuilt and proofed for print.

Continue exploring

OTHERWISE SEEN project09 / OTHERWISE SEENSOFT STRUCTURES project10 / SOFT STRUCTURES

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