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11 / Self-initiated concept

BEND

Identity, packaging and product campaign for a fictional paper-clip brandOne line. Many possibilities.
BEND project hero
01 / Creative direction

Overview

The idea

A paper clip becomes a continuous creative line: a face, a flower, a figure or a small architectural structure. An ordinary object is given a playful new point of view.

Starting point

An ordinary paper clip reframed as an object full of playful creative possibility.

Visual decision

Let one continuous line become a face, flower, figure or form across the system.

Where it lives

Across packaging, posters, social content, outdoor and retail applications.

Role

  • Creative direction
  • Brand identity
  • Packaging design
  • Product campaign

Created for the concept

  • Identity system
  • Packaging range
  • Poster series
  • Social system
  • Outdoor and retail concepts

Selected applications

A closer look at the visual system in use.
Packaging system — the continuous-line idea becomes a family of product presentations.
02 / Packaging system — the continuous-line idea becomes a family of product presentations.
Outdoor campaign — an everyday object takes on a playful, larger-than-life role in an imagined street setting.
03 / Outdoor campaign — an everyday object takes on a playful, larger-than-life role in an imagined street setting.
E-commerce direction — the identity is explored in a product browsing context, not a functioning online store.
04 / E-commerce direction — the identity is explored in a product browsing context, not a functioning online store.

What the system demonstrates

A small product can carry a larger brand story. BEND connects product, packaging and campaign through one repeatable visual device: the line.

Project context

Self-initiated fictional brand created to demonstrate identity, packaging and campaign capabilities. Product and application imagery is AI-generated concept work.

Continue exploring

AFTER DIAL project01 / AFTER DIALVĖRA project02 / VĖRA

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