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01 / Self-initiated concept

AFTER DIAL

Brand identity and campaign for a fictional cocktail nightGood call. Late night.
AFTER DIAL project hero
01 / Creative direction

Overview

The idea

A good night starts with a good call. AFTER DIAL brings early-2000s nightlife into an intimate visual world of close company, direct-flash portraits and tactile print. The telephone becomes the invitation; its coiled cord becomes a graphic thread through the identity.

Starting point

Give an imagined cocktail night a recognisable identity beyond generic drink photography: a reason to call, meet and stay a little longer.

Visual decision

Burgundy, navy and lime connect bold typography with flash-lit imagery. The telephone and its coiled cord turn the name into a recurring visual motif, while short conversational lines keep the voice warm and direct.

Where it lives

From street posters and the imagined venue entrance to editorial portraits, a menu, a digital invitation and a wearable wordmark.

Role

  • Creative direction
  • Brand identity and campaign copy
  • Graphic design
  • AI-assisted image-making

Created for the concept

  • Identity system
  • Telephone hero
  • Street-poster concept
  • Editorial image series
  • Cocktail menu
  • Digital invitation
  • Wearable identity

Selected applications

A closer look at the visual system in use.
Telephone hero — a familiar object makes “Good call. Late night.” tangible.
02 / Telephone hero — a familiar object makes “Good call. Late night.” tangible.
Identity system — the wordmark, colour palette, typography and campaign voice share one direction.
03 / Identity system — the wordmark, colour palette, typography and campaign voice share one direction.
Campaign poster — bold type frames an intimate flash-lit moment.
04 / Campaign poster — bold type frames an intimate flash-lit moment.
Arrival — the identity appears at the threshold of an imagined venue.
05 / Arrival — the identity appears at the threshold of an imagined venue.
Good call — an editorial portrait connects the telephone motif with human company.
06 / Good call — an editorial portrait connects the telephone motif with human company.
Wearable identity — a small wordmark carries the brand into the evening.
07 / Wearable identity — a small wordmark carries the brand into the evening.
Company — the perspective widens from an individual portrait to a shared night.
08 / Company — the perspective widens from an individual portrait to a shared night.
Concept menu — clear hierarchy and conversational copy extend the identity into service.
09 / Concept menu — clear hierarchy and conversational copy extend the identity into service.
Digital invitation — the same visual language moves into a vertical screen format.
10 / Digital invitation — the same visual language moves into a vertical screen format.
Opening round — steel, glass, burgundy and lime establish the material world.
11 / Opening round — steel, glass, burgundy and lime establish the material world.
Last round — a quieter closing frame keeps the atmosphere after the company has moved on.
12 / Last round — a quieter closing frame keeps the atmosphere after the company has moved on.

What the system demonstrates

A campaign becomes more recognisable when its name, graphic motif, voice and photography tell the same story. AFTER DIAL explores that connection across the street, the screen and the imagined night itself.

Project context

Self-initiated fictional brand and campaign. People, venue scenes, objects and outdoor placements are AI-generated visualisations, not documentation of a real event or client commission. Identity layouts, menu and digital invitation were composed separately. No commercial or attendance results are claimed.

Continue exploring

VĖRA project02 / VĖRARUEVA project03 / RUEVA

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