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02 / Self-initiated concept

VĖRA

Identity and campaign concept for a fictional niche perfumeLeave a trace.
VĖRA project hero
01 / Creative direction

Overview

The idea

Some presences stay with us after the moment has passed. VĖRA makes that feeling visible through lilac refractions, sculptural glass and an intimate editorial portrait.

Starting point

How can a fragrance campaign show the impression a scent leaves behind?

Visual decision

A trace of lilac light connects skin, glass and silver; one spherical cap makes the product recognisable across the series.

Where it lives

Across an editorial portrait, a poster, packaging, a sensory still life and an imagined outdoor placement.

Role

  • Creative direction
  • Brand and packaging concept
  • AI-assisted image-making
  • Campaign design

Created for the concept

  • Hero image
  • Editorial portrait
  • Campaign poster
  • Packaging presentation
  • Sensory still life
  • Outdoor concept

Selected applications

A closer look at the visual system in use.
Editorial portrait — the bottle gains human scale through an intimate, direct composition.
02 / Editorial portrait — the bottle gains human scale through an intimate, direct composition.
Campaign poster — “Gone. Not forgotten.” turns a lingering impression into an elongated shadow.
03 / Campaign poster — “Gone. Not forgotten.” turns a lingering impression into an elongated shadow.
Packaging concept — plum paper, silver foil and a lilac interior extend the bottle’s visual language.
04 / Packaging concept — plum paper, silver foil and a lilac interior extend the bottle’s visual language.
Sensory still life — sculptural iris petals surround the product; a visual association, not a fragrance formula.
05 / Sensory still life — sculptural iris petals surround the product; a visual association, not a fragrance formula.
Outdoor concept — the hero is imagined at architectural scale in an illuminated city placement.
06 / Outdoor concept — the hero is imagined at architectural scale in an illuminated city placement.

What the system demonstrates

Light acts as one recognisable thread between product, portrait and application. The series explores how an intangible impression can become a visible campaign idea.

Project context

Self-initiated fictional perfume concept. All imagery and advertising placements are AI-generated visualisations, not a commissioned shoot or a manufactured product. Packaging is conceptual, not production artwork.

Continue exploring

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